You are carrying your SaaS stack up that mountain, not the other way around
I have been sick to death of everything I need to do my job adding another SaaS subscription to our veritable Mt Everest of them for quite a while now.Read More
AI will build you an App in an afternoon. It’ll leak your data just as fast.
The thing that makes AI coding tools so impressive is the same thing that makes them dangerous. They do whatever you point them at. No judgement. No pause. No “are you sure you want to plug that into your live customer database?”Read More
The businesses surviving this economy aren’t the ones you’d pick
I’m going to say something that cuts against every headline you’ve read this year.
The economy is grim and businesses are folding. Everyone’s “navigating uncertainty” and yet a noticeable chunk of the small businesses in my network are picking up work right now. Not white-knuckling it. Picking up work.
A disproportionate number of them are run by neurodivergent founders.
If You’ve Been Side-Eyeing Your SEO Spend, Your Instincts Are Probably Right
Your SEO feels different than it did a few years ago. It feels increasingly less reliable, and harder to attribute. Your gut is probably feeling that something has shifted? It’s correct.Read More
Find Your Marketing Match
How do I pick the right marketing tactics for my business?
If you’ve ever left a marketing workshop clutching a 40-page strategy doc and thinking, “Cool… but what the hell do I do next?”, hi! And welcome to our TedTalk.
How We Turn Chaos Into Content
Most of the people who come to us for help with their social content are overwhelmed by it.Read More
DIY Audit – Is Your Brand Boring or Brilliant?
I’m going to say something that hurts a little. There are a lot of deeply average brands out there. Yours might be one.Read More
How Much Should a Small Business Spend on Marketing in NZ?
An honest answer that’s more useful than “5–10%”
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How to choose a small business marketing agency in NZ without getting taken for a ride
Anyone who has ever signed with a marketing agency and ended up with pretty reports but zero legit leads, and a knot in your stomach every time the invoice hits knows how it feels to distrust all things outsourced marketing. Read More
Why You’re Still Stuck
You probably think you have a marketing problem. Most founders who come to us do.Read More