I’m going to say something that cuts against every headline you’ve read this year.
The economy is grim and businesses are folding. Everyone’s “navigating uncertainty” and yet a noticeable chunk of the small businesses in my network are picking up work right now. Not white-knuckling it. Picking up work.
A disproportionate number of them are run by neurodivergent founders.
Your SEO feels different than it did a few years ago. It feels increasingly less reliable, and harder to attribute. Your gut is probably feeling that something has shifted? It’s correct.Read More
How do I pick the right marketing tactics for my business?
If you’ve ever left a marketing workshop clutching a 40-page strategy doc and thinking, “Cool… but what the hell do I do next?”, hi! And welcome to our TedTalk.
Most of the people who come to us for help with their social content are overwhelmed by it.Read More
I’m going to say something that hurts a little. There are a lot of deeply average brands out there. Yours might be one.Read More
An honest answer that’s more useful than “5–10%”
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Anyone who has ever signed with a marketing agency and ended up with pretty reports but zero legit leads, and a knot in your stomach every time the invoice hits knows how it feels to distrust all things outsourced marketing. Read More
You probably think you have a marketing problem. Most founders who come to us do.Read More
There’s no “one-size-fits-all” when it comes to building your website, despite what every “Ultimate Guide” will tell you. If you’re a small business owner trying to figure out whether Shopify or WordPress will make your life easier (and your brand actually look good), this one’s for you.Read More
If you’re a small business owner who’s done a few too many “Find Your Brand DNA” workshops or collected more strategy PDFs than unread emails, this one’s for you.Read More
