Lead With Stones

Lead With Stones is an early-stage NZ leadership development platform built by organisational psychologist Emily Rust and her co-founder Nick Rust. Their premise is that quality leadership development shouldn’t require a corporate training budget or a consultant who flies in for the day. Through monthly webinars, on-demand learning modules from local experts, and a Slack community, Lead With Stones is building a practical, accessible alternative to the workshop-and-keynote model — one designed for the mid-sized organisation or the solo professional who wants to keep developing without the overhead.

The Challenge

For a platform that lives and dies on its content output, post-production was a bottleneck. Emily was producing webinars and podcast recordings consistently, but turning raw recordings into polished, published content — and then repurposing that content for social and marketing — was eating into the time she needed to spend on product, growth, and the community itself. The backlog was growing. Output quality was inconsistent. And the founder was doing work that didn’t need a founder doing it.

Project Seven Solution

Podcast and audio post-production on a regular monthly cadence: editing, cleaning, and publishing 1–2 episodes per month
Webinar content editing and repurposing — turning longer-form recordings into usable marketing and community assets
Content repurposing for social: extracting 1–3 pieces of shareable content per month from existing webinar and podcast material
Backlog clearing: working through a queue of unedited recordings to get the content library current
Content planning and podcast timetable management to keep production on schedule

The Results

Podcast backlog cleared and publishing cadence regularised
Webinars edited and turned around quickly, ready for community and marketing use
Consistent, polished content output without the founder spending time in the edit suite
More time for Emily to focus on platform growth, expert partnerships, and the community itself

Testimonials

Honestly, from what I can see [of my new website] at a quick glance, it looks absolutely amazing!! So much better than before!! I really love the new layout, as well as the headings and descriptions. Everything feels so much more user friendly and easier to navigate. I can’t thank you enough for all your help with this, it is fabulous!!
Lee Clark, Child Preschool Education
The Project Seven team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!
Ida Larsson, White Lynx Photography
The Project Seven team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.
Mark Hurdley
The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.
Pamela Slater
I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!
Jade Crowe

Strategic fractional support for New Zealand businesses across marketing, systems, and financial operations.

Cart

Lead With Stones

The Challenge

Project Seven Solution

The Results

Testimonials

Sign up to our newsletter