The thing that makes AI coding tools so impressive is the same thing that makes them dangerous. They do whatever you point them at. No judgement. No pause. No “are you sure you want to plug that into your live customer database?”Read More
I’m going to say something that cuts against every headline you’ve read this year.
The economy is grim and businesses are folding. Everyone’s “navigating uncertainty” and yet a noticeable chunk of the small businesses in my network are picking up work right now. Not white-knuckling it. Picking up work.
A disproportionate number of them are run by neurodivergent founders.
Your SEO feels different than it did a few years ago. It feels increasingly less reliable, and harder to attribute. Your gut is probably feeling that something has shifted? It’s correct.Read More
How do I pick the right marketing tactics for my business?
If you’ve ever left a marketing workshop clutching a 40-page strategy doc and thinking, “Cool… but what the hell do I do next?”, hi! And welcome to our TedTalk.
I’m going to say something that hurts a little. There are a lot of deeply average brands out there. Yours might be one.Read More
You probably think you have a marketing problem. Most founders who come to us do.Read More
We recently sent out an email on the topic “No your email doesn’t find me well”. (It was a cracker of a read, and you should definitely subscribe here so you too can be blessed with our fortnightly insightful and slightly unhinged email topics to help you forge ahead with your business.)Read More
Not morally or intellectually. But operationally….Read More
You know what makes clients stick around? Feeling looked after without endless email chains, lost files, and “where’s that doc?” panic. Enter: the client portal. Read More
