child Preschool
child is a purpose-built academic preschool in Takapuna, serving families from birth to school age across five individual learning environments. It isn’t a daycare. It isn’t a play-based centre following the children around. It’s a structured, academically-led programme (early literacy, numeracy, phonics, high teacher-child ratios, commercial cleaning every night) built specifically for the professionally-driven parents on Auckland’s North Shore who are already thinking about Pinehurst and Kristin before their child turns four.
The Challenge
child had a strong physical offering but nothing online that matched it. No website that did the job. No consistent social presence. No paid channel reaching parents who were actively looking. And no SEO strategy to make sure they were showing up when those parents searched. They needed everything built and then managed properly, not handed over with a set of instructions and left to figure it out.
Project Seven Solution
- Website design and build built to serve parents researching childcare options
- Organic social media management across relevant channels — consistent, on-brand, and built for the right audience
- Paid advertising to reach parents actively looking for preschool options in the area
- SEO monitoring and reporting via SE Ranking, tracking keyword movement and visibility month to month
The Results
- Website designed, built, and live
- Organic social presence active and consistently managed
- Paid ads running and driving targeted traffic
- SEO tracked and reported monthly with ongoing optimisation
