What’s a Personal Brand and Do You Need One?
You already have one.
The question is whether it’s working for you or against you.Read More
5 Questions Every Site Needs to Answer or Visitors Will Bounce
Ever feel like your website’s working overtime… just to be ignored? Let’s be blunt. If your homepage is all moodboard and zero message, or it’s a “welcome” carousel you copy-pasted from a template, your bounce rate will keep climbing and your pipeline will stay empty. Most users decide whether to stick around or bail within 2.6 seconds. That’s less time than it takes to scroll past a TikTok ad.Read More
Marketing BS We Wish Would Die Already
Riot signs at the ready mates.
It’s time to torch the worst “advice” that’s holding NZ brands back.Read More
If Your Brand Was a Person, Would Anyone Even Reply to Their Texts?
If your brand slid into someone’s DMs, would they reply, or would it be straight to “Seen” and ignored?Read More
Why Vibe Marketing Is a Mistake
The phrase “vibe marketing” has started making the rounds, pitched as the next great shift in how smaller businesses can promote themselves. At first glance, it sounds harmless, maybe even clever. But when you look under the bonnet, the premise falls apart. Vibe marketing is essentially the idea that artificial intelligence can do everything in your marketing for you. Write the posts, generate the images, schedule the campaigns, draft the emails, and carry your brand voice on its back. I know the promise is tempting, especially when you are already stretched thin. Less effort, less cost, more output. Who wouldn’t want that?
Why Your Marketing Strategy Needs Regular Testing
Even the most brilliant marketing strategies have an expiry date. Market conditions shift, customer preferences evolve, and competitors adapt. What worked brilliantly six months ago might be losing effectiveness today, yet many business owners continue investing in diminishing returns because they haven’t stopped to reassess.
Regular pressure testing isn’t just good practice, it’s essential for maintaining growth momentum. Think of it as preventative maintenance for your business engine. Catching small issues before they become major problems can save you thousands in wasted marketing spend and countless hours pursuing the wrong direction.
Email Marketing vs Newsletters: What You’re Really Asking For
You’re Not Sending a Newsletter. You’re Doing Email Marketing.
When a client says, “We want to send out a newsletter,” what they usually mean is:
“We want to stay in touch, remind people we exist, drive traffic, and maybe get some sales.”
That’s not a newsletter.
That’s email marketing, and the distinction matters.
SEO vs GEO, Should Your Business Optimise for AI Answers or Actual Clicks?
There’s a new acronym that has moved beyond just circulation in marketing and tech circles but out into wider business ownershipland… GEO: Generative Engine Optimisation. As tools like ChatGPT, Perplexity, and Google’s AI Overviews begin answering user queries directly, businesses are asking:
Do I still need SEO? Or should I be focusing on GEO instead?
Let’s break it down. Because the answer isn’t binary, and for many businesses, chasing GEO could kill your traffic strategy before it even starts.
Brand vs. Performance Marketing: The 60/40 Split You Probably Misunderstand
You’ve heard the mantra: “If you can’t measure it, don’t do it.”
Cool. So where does that leave brand marketing? On the bench?
Wrong.
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