If you’ve found yourself asking “WTF even is SEO?” and wondering why people keep throwing it around like it’s a universal fix for all website woes, you’re in the right place. We’re pulling back the curtain on Search Engine Optimisation (SEO), as it works here in Aotearoa, yep, we’re talking SEO New Zealand-style, without all the jargon-y technical terms and sales-y bullshit, and getting you clued up on what matters for your business. Drumroll, please… it’s not about throwing endless cash at it.

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Let’s say the quiet part out loud: work feels broken. 

You’re not imagining it. You’re not lazy. And no, it’s not just because of your phone addiction, your lack of a morning routine, or your third coffee by 10am.

It’s the systems. Or more specifically, the lack of them. And the overload of them.

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Let’s talk about the elephant in the room—or should I say, the blue bird, the thumbs-up icon, and that little camera that could. Yes, we’re talking about social media this time. You know, that thing we all thought would be a walk in the park, like teaching your grandma to use emojis. But as it turns out, it’s more like teaching her to code in Python.

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In our third and final (we promise) discussion about automation for small businesses we are going to talk about implementation. 

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You thought we were done didn’t you? Not quite, there is still a fair bit more to know on this one. 

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The very concept of ‘automation’ evokes thoughts of simplicity, being easy and straightforward, and efficiency, right? 

Then you immediately figure out how you could be using automation to make your life as a small business owner easier, and suddenly the world all falls into place, and you sail off into the sunset on your piles of cash. Right? Right?! 

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Is there a worse word in life? Prioritise.

If it doesn’t come naturally to you, the need to prioritise (and even the mere thought of it) is the stuff of nightmares. So much so, that many of us just add it to that list of things we were going to prioritise in the first place and leave it there to haunt us.

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