Target State

The Problem

Target State helps leaders make smarter technology decisions but its marketing engine needed structure. Despite sharp IP and a clear voice, the podcast had stalled, the email list was underutilised, and thought leadership wasn’t driving leads.

Our Approach

We turned strategy into systems, and content into conversations.

Podcast Relaunch:
Created 2025 Season structure, witty episode titles, and recording flows aligned to consulting goals.
Monthly Newsletter Support:
Wrote and structured punchy, high-value email content like [“Chaos Goblin Vs. Game Master”], blending thought leadership with storytelling and subtle CTA.
Lead Magnet Development:
Produced The Smarter Tech Decision Checklist with embedded links to key services and a soft path to discovery calls.
LinkedIn Authority Engine:
Delivered a steady stream of posts repurposed from podcast and newsletter content, anchored in Target State’s “Operating Model First” point of view.
Content Flywheel Setup:
Built a full funnel connecting podcast → LinkedIn → email → lead magnet → booked calls.

The Result

A consistent, scalable content system that reflects Target State’s thinking and generates traction.

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Testimonials

Elina and her team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

Ida Larsson, White Lynx Photography
Elina and her team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

Mark Hurdley
The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

Pamela Slater
I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

Jade Crowe