Social strategy that works in NZ.
Finally a social strategy that doesn’t make you cringe every time you hit post.
Stop posting blind. Start posting like you mean it.
If you’re chucking up posts just to keep the algorithm fed, you’re not alone. Social shouldn’t be a second job. Instagram, Facebook, LinkedIn… whatever your flavour the power move isn’t “post more.” You need a plan.
You aren’t Sisyphus, and sorting your socials shouldn’t feel like a punishment.
Because honestly? You deserve a strategy as strong as your coffee. If “wing it” was a solid marketing plan, we’d all be famous.
Need content that’s as sharp as your feed? Jump to Content Creation
What even is a social media marketing strategy?
It’s your cheat code. A social strategy lines up what you’re trying to achieve with what your audience actually gives a damn about. It’s not a bucket of random selfies, it’s not posting “Happy Friday!” just to fill the silence. And memes? Sure, but on purpose, not because your idea tank’s on empty.
A real strategy tells you:
What to post (and why anyone should care)
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Where your humans are actually scrolling
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How to stand out without the try-hard vibes
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When to show up so you get seen, not scrolled past
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What numbers matter (hint: not just likes, and never just “reach”)
Want results? You need a plan, not thoughts and prayers.
You’re not just up against the shop down the street—you’re up against every scroll, every cat meme, every influencer in the feed. Without a strategy, you’re basically yelling into the Wellington wind.
- Reach more humans. Stop being wallpaper. Start being the reason someone stops scrolling.
- Save your sanity. Plans mean less panic-posting, more breathing.
- Turn followers into fans. Engagement that leads somewhere.
- Stay memorable. Consistency isn’t just for Olympic athletes. It’s how you become the go-to, not the “who’s that again?”
Want to zoom out past socials and sort your whole brand? Brand Strategy is how you do that.
Why every NZ business needs a social strategy. Now.
What goes into a winning social media strategy?
Here’s the breakdown for those of you who like to know how the sausage is made. Whether you DIY or hire a pro (hey, that’s us), these are the essentials of a social media plan that performs.
Your non-negotiable brand themes. Keeps your content recognisable, not repetitive. Pillars = less “random,” more “remembered.”
Guessing who you’re talking to? That’s your first red flag. Dig in, get creepy (the legal way), and know your people.
You don’t have to show up everywhere. Be where your crew is, and show up strong.
Forget “off the rack” Canva jobs. Your grid should look like you, not every other business on Queen Street.
Reels, carousels, behind-the-scenes, rants, memes, variety keeps you unmissable (and makes the most of every idea). Take your longer stuff and chop it up to repurpose several times over! Consistency and extra content you didn’t have to think up at the same time. Boom.
Consistency matters, but daily posting isn’t realistic (or necessary). Pick a rhythm that works, stick with it. Burnout isn’t the goal.
Likes are for egos. We care about clicks, shares, DMs, and sales. This is the stuff that shows your content is doing its job. With the right framework, every post pulls its weight.
Competitor analysis = not just peeking at their feeds, but figuring out what lands, and where the gaps are. Don’t be the brand doing the same tired trends. Be the one doing what everyone else isn’t.
Use social listening. See what your people rant and rave about. Then deliver what they’re craving.
Not sure where or how to get started?
DIY or “do it for me”? We’re built for both.
Look, you’ve got the bones now. Run wild if that’s your thing, or let us do the heavy lifting.
We’ve already got the tools, the playbooks, and the proven stuff that works right here, right now.
When you bring us in:
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Your feed stays fresh (no more “what now?” panic at 9pm)
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Your voice gets dialled (no “who wrote this?” disconnect)
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Your audience grows (not just in numbers, but in actual humans who engage)
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You get to go to bed before midnight
DIY gets you live. We get you noticed.
Your content calendar is the antidote to last-minute panic
Stop posting from the panic zone. A smart content calendar keeps you prepped, strategic, and looking like a brand with its shit together.
Borrow the spotlight
Sometimes the fastest way to get seen is to stand next to someone who already is. Influencers, partnerships, collabs, do it right, and it’s not gimmicky, it’s gold. Real trust. Real reach. No cringe.
Metrics that matter
Big social (hold my tin-foil hat for a sec) have conditioned you to crave those alerts for likes. Those likes won’t pay your bills.
If it doesn’t help your business, it’s not a “win.”
Clear, no-BS reporting lets you see what’s worth repeating and what belongs in the bin.
Ready to own your social game?
Run your social media with ease and results to match.
No faffing around with “reels versus stories” or whether your hashtags even work (they don’t anymore baby!).
Run it yourself if that’s your jam, or let us drive. Either way, your socials shouldn’t be powered by “Jesus, take the wheel.”
Make sure your socials don’t look like they’ve been abandoned since 2021.
Think your industry’s too niche or your audience too elusive for strategy to work? Think again.
Our clients have used the exact strategies we build to grow their audiences, increase engagement, and actually convert followers into customers, all without burning out or selling their souls to the algorithm.
From local brands refining their content pillars to service-based businesses finally getting ROI from Instagram, these success stories show what’s possible when you stop winging it and start posting with purpose.
