Miss Marie – Branding & E-commerce Website

The branding challenge.

Miss Marie was an online clothing store for pinup, gothic, steampunk and alt fashion.

Because this brand needed to cater to three distinct styles, we created three versions of it. These needed to be playful, easily recognisable, and unified as a set.

Pinup clothing was the primary fashion category the site catered to, so this was selected as the primary identity.

In addition to the full logos, we also created symbol versions, and rolled the brand out on to collateral to be used on product packaging.

The branding solution.

Created distinct versions of the brand for each style
Created icon versions of each style
Utilised the brand on both printed and digital collateral, such as product tags and branded clothes hangers.

The results.

Brand recognition, including at public local markets
Consistency in brand collateral
Positive feedback from customers, who said they sought out Miss Marie over other similar brands available at the time.

Pinup logo as primary brand
Gothic and steampunk versions of the logo also created
Symbol / icon variants
Needed to be playful

Illustrative style requested by the client
Suitable for print and web application
Rolled out on to branded collateral
Product packaging design

The website challenge.

We built a full e-commerce website that showed off the fun nature of the products, as well as being easy to use.

Look and feel was very important for this project. The very nature of the products meant that the site needed to reflect the styles and genres being sold. There needed to be the capacity for custom product filtering, as well as detailed product searches.

In addition to this, performance was a big factor. The site needed to respond quickly, work well on mobile devices, and process transactions efficiently. We implemented automated sales communications that notified both the business owners and the customers at every stage of their purchasing journey.

Unfortunately Miss Marie is no longer in operation, so the site is no longer live.

Miss Marie website shown on a computer and a tablet

Fully responsive build using WordPress and WooCommerce
Security certificate management
Secure website hosting with automated backups
DNS / domain configuration and management

Optimised for site performance
Optimised for accessibility
Automated sales funnel communications
Comprehensive product filtering

Testimonials

Honestly, from what I can see [of my new website] at a quick glance, it looks absolutely amazing!! So much better than before!! I really love the new layout, as well as the headings and descriptions. Everything feels so much more user friendly and easier to navigate. I can’t thank you enough for all your help with this, it is fabulous!!
Lee Clark, Child Preschool Education

The Project Seven team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!
Ida Larsson, White Lynx Photography

The Project Seven team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.
Mark Hurdley

The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.
Pamela Slater

I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!
Jade Crowe

Miss Marie.