Miss Marie
The branding challenge.
Miss Marie was an online clothing store for pinup, gothic, steampunk and alt fashion.
Because this brand needed to cater to three distinct styles, we created three versions of it. These needed to be playful, easily recognisable, and unified as a set.
Pinup clothing was the primary fashion category the site catered to, so this was selected as the primary identity.
In addition to the full logos, we also created symbol versions, and rolled the brand out on to collateral to be used on product packaging.
The branding solution.
- Created distinct versions of the brand for each style
- Created icon versions of each style
- Utilised the brand on both printed and digital collateral, such as product tags and branded clothes hangers.
The results.
- Brand recognition, including at public local markets
- Consistency in brand collateral
- Positive feedback from customers, who said they sought out Miss Marie over other similar brands available at the time.
Pinup logo as primary brand
Gothic and steampunk versions of the logo also created
Symbol / icon variants
Needed to be playful
Illustrative style requested by the client
Suitable for print and web application
Rolled out on to branded collateral
Product packaging design
The website challenge.
We built a full e-commerce website that showed off the fun nature of the products, as well as being easy to use.
Look and feel was very important for this project. The very nature of the products meant that the site needed to reflect the styles and genres being sold. There needed to be the capacity for custom product filtering, as well as detailed product searches.
In addition to this, performance was a big factor. The site needed to respond quickly, work well on mobile devices, and process transactions efficiently. We implemented automated sales communications that notified both the business owners and the customers at every stage of their purchasing journey.
Unfortunately Miss Marie is no longer in operation, so the site is no longer live.
Fully responsive build using WordPress and WooCommerce
Security certificate management
Secure website hosting with automated backups
DNS / domain configuration and management
Optimised for site performance
Optimised for accessibility
Automated sales funnel communications
Comprehensive product filtering
