The branding challenge.
Liberate I.T. already had a logo, but it did not accurately reflect the dynamic personality of their company. They hired us to create a brand set which showed their vibrancy alongside their technical expertise.
One of the only key requirements the client asked for was that we included a star motif. Their old branding had included one, and while they wanted to depart from that brand set, they liked the playful nature of a star.
Because Liberate I.T. were selling NetSuite, a high-end SAAS solution, we had a challenge in that the subject matter was very technical, and often associated with very corporate ideas. As a means of combating this we utilised bright colours, as well as imagery that showed children in entrepreneurial settings.
Liberate I.T. frequently appeared at trade shows and other in-person events, which meant that the brand needed to be suitable for print as well as web.
They set these parameters:
- Full colour options for use on both light and dark backgrounds
- Greyscale and monotone versions
- Symbol variants
- Wanted a star incorporated somehow
- Suitable for print and web application
The branding solution.
- Created a visually interesting branding solution that combined the professionalism they needed, with the personality they wanted.
- Able to be applied to a range of mediums.
- Full event lead up campaigns
- Brand expansion and creation of updated branded templates
- IT support for internal systems during the brand rollout
The results.
- Brand recognition
- Consistency in brand collateral
- Very strongly positive reaction and feedback from their audience and customers.
