Liberate I.T.
The branding challenge.
Liberate I.T. already had a logo, but it did not accurately reflect the dynamic personality of their company. They hired us to create a brand set which showed their vibrancy alongside their technical expertise.
One of the only key requirements the client asked for was that we included a star motif. Their old branding had included one, and while they wanted to depart from that brand set, they liked the playful nature of a star.
Because Liberate I.T. were selling NetSuite, a high-end SAAS solution, we had a challenge in that the subject matter was very technical, and often associated with very corporate ideas. As a means of combating this we utilised bright colours, as well as imagery that showed children in entrepreneurial settings.
Liberate I.T. frequently appeared at trade shows and other in-person events, which meant that the brand needed to be suitable for print as well as web.
They set these parameters:
- Full colour options for use on both light and dark backgrounds
- Greyscale and monotone versions
- Symbol variants
- Wanted a star incorporated somehow
- Suitable for print and web application
The branding solution.
- Created a visually interesting branding solution that combined the professionalism they needed, with the personality they wanted.
- Able to be applied to a range of mediums.
- Full event lead up campaigns
- Brand expansion and creation of updated branded templates
- IT support for internal systems during the brand rollout
The results.
- Brand recognition
- Consistency in brand collateral
- Very strongly positive reaction and feedback from their audience and customers.
The website challenge.
This website was designed with messaging, and technical performance, in mind.
This website needed to fulfill several purposes. Not only did it need to be effective as a brochure site, it also needed to house a series of product webinars, and provide the functionality to sign up for webinars in the future.
In addition to designing the visual elements, we also wrote the content for this site. One of the biggest issues with the previous version was that the content was written for a very technical audience. While part of the target audience fit this description, there was a whole other sector that needed a more understandable approach.
A mobile-first build was a priority for us, as we identified that while this is always important, it was even more so for a client based in the tech industry. The final build was fully optimised for page speed and appropriate content load on all devices. We utilised CDN content serving, dynamic image compression, and made a point of meeting accessibility requirements.
Liberate I.T. has since merged with another company, and so their site is no longer live. We continued to work with them over several years and contributed to many of their marketing campaigns and collateral
Fully responsive build using WordPress and WooCommerce
Security certificate management
Secure website hosting with automated backups
DNS / domain configuration and management
CDN content serving
Dymanic image compression optimisation
Optimised for site performance
Optimised for accessibility
Automated sales funnel communications
Comprehensive product filtering
