When the Strategy is Sound but Execution Slips

Fractional Executives are in high demand, and for good reason. They bring C-suite thinking to growing businesses without the overhead of full-time leadership. But there’s a common disconnect that keeps even the best strategy from landing: execution.

That’s where we come in.

Project Seven supports the operational layer that so often gets overlooked. While your Fractional COO maps the course, we’re the ones building the road, laying the bricks, and managing the detours without fanfare. Think of us as the operations partner that brings those brilliant strategic plans to life.

What’s a Fractional Executive, Exactly?

A Fractional Executive is typically a high-level leader (think COO, CMO, or CFO) who works part-time across multiple companies. They set vision, streamline structure, and solve big problems. But they often don’t have the capacity (or scope) to handle day-to-day follow-through.

And that’s not a criticism. It’s a design feature.

A 2023 report by Chief Outsiders found that 63% of companies using Fractional Executives still needed operational support to implement those high-level decisions. Enter your VA team. We’re not here to lead your business. We’re here to make sure the work gets done.

Where Project Seven Fits In

Here’s where we cross paths and why the partnership is so effective:

Strategic Ops Support

We bridge the gap between “big idea” and “actually done.” Whether it’s documenting workflows, aligning teams, or setting up automations that match your new growth plan, our Strategy & Business Intelligence services ensure execution doesn’t stall out after the leadership meeting.

Process Automation

Your fractional leader says, “This workflow needs rethinking.” We say, “Here’s your new SOP, automated, documented, and delegated.” Our Process Automation support ensures operational consistency across the board.

Executive Support

Diary management, email triage, meeting prep, post-project tracking, the unglamorous but essential work that makes leadership functional. Our Inbox and Diary Management keeps everything moving without bottlenecks.

Reporting & Analysis

Fractional Execs need data. We make it digestible. Through dashboard creation, metrics tracking, and trend analysis, we ensure your leadership team isn’t flying blind.

The Win-Win Collaboration

When done right, this model creates a dual-engine growth system:

  • Your Fractional Executive sets the pace and priorities.

  • Project Seven ensures things move in sync, on time, and with fewer fires to put out.

It’s a partnership that doesn’t just move you forward, it stops the constant stalling, scrambling, and revisiting old decisions.

Real Talk: This Is Where Many Businesses Slip

Too often, businesses invest in strategy only to see it fizzle in implementation. McKinsey research shows that up to 70% of strategic initiatives fail due to poor execution.

Not lack of vision. Not bad ideas.

Execution.

So if you’re working with (or considering) a Fractional Exec and wondering why things still feel sticky, slow, or stop-start, it’s not them. It’s the missing middle.

How to Know You Need the Combo

  • You’ve got a brilliant strategy but a bottleneck at follow-through.

  • You keep revisiting the same decisions because tasks fall between the cracks.

  • Your team lacks the time or skill to implement operational changes.

  • Your Fractional Exec is asking for reports, metrics, or systems and getting blank stares.

Let’s fix that.

Strategy Without Execution is Just a To-Do List

Fractional Execs are brilliant, but they’re not miracle workers. They need smart, reliable, operational support behind them. That’s where Project Seven steps in. We bring the tools, systems, and hands-on momentum to turn strategy into real business progress.

If you’re already working with a Fractional Exec (or just need help making those big ideas stick) we’re ready to partner.