It's A Mad Marketing World Archives

Why Your Marketing Strategy Needs Regular Testing

Even the most brilliant marketing strategies have an expiry date. Market conditions shift, customer preferences evolve, and competitors adapt. What worked brilliantly six months ago might be losing effectiveness today, yet many business owners continue investing in diminishing returns because they haven’t stopped to reassess.

Regular pressure testing isn’t just good practice, it’s essential for maintaining growth momentum. Think of it as preventative maintenance for your business engine. Catching small issues before they become major problems can save you thousands in wasted marketing spend and countless hours pursuing the wrong direction.

Email Marketing vs Newsletters: What You’re Really Asking For

You’re Not Sending a Newsletter. You’re Doing Email Marketing.

When a client says, “We want to send out a newsletter,” what they usually mean is:

“We want to stay in touch, remind people we exist, drive traffic, and maybe get some sales.”

That’s not a newsletter.
That’s email marketing, and the distinction matters.

SEO vs GEO, Should Your Business Optimise for AI Answers or Actual Clicks?

There’s a new acronym that has moved beyond just circulation in marketing and tech circles but out into wider business ownershipland… GEO: Generative Engine Optimisation. As tools like ChatGPT, Perplexity, and Google’s AI Overviews begin answering user queries directly, businesses are asking:

Do I still need SEO? Or should I be focusing on GEO instead?

Let’s break it down. Because the answer isn’t binary, and for many businesses, chasing GEO could kill your traffic strategy before it even starts.

A jumbled pile of old homemade 'mixtape' CDs in clear cases

Brand vs. Performance Marketing: The 60/40 Split You Probably Misunderstand

You’ve heard the mantra: “If you can’t measure it, don’t do it.”
Cool. So where does that leave brand marketing? On the bench?
Wrong.

Hashtags Are Dead…Mostly

Once upon a time in the wild west of social media, hashtags reigned supreme. They were your golden ticket to gaining visibility, engagement, and, dare we say, relevance. Slap on a #blessed or #OOTD, and voilà, your post was ripe for discovery. Well, those days are over.

Let’s Set This Straight: SEO Isn’t Dead

Every few years, someone loudly declares that SEO is dead.
And every few years, those same people are still scrambling to figure out why they aren’t getting traffic.