Target State.
The problem.
Target State helps leaders make smarter technology decisions but its marketing engine needed structure. Despite sharp IP and a clear voice, the podcast had stalled, the email list was underutilised, and thought leadership wasn’t driving leads.
Our approach.
We turned strategy into systems, and content into conversations.
Podcast Relaunch:
Created 2025 Season structure, witty episode titles, and recording flows aligned to consulting goals.Monthly Newsletter Support:
Wrote and structured punchy, high-value email content like [“Chaos Goblin Vs. Game Master”], blending thought leadership with storytelling and subtle CTA.Lead Magnet Development:
Produced The Smarter Tech Decision Checklist with embedded links to key services and a soft path to discovery calls.LinkedIn Authority Engine:
Delivered a steady stream of posts repurposed from podcast and newsletter content, anchored in Target State’s “Operating Model First” point of view.Content Flywheel Setup:
Built a full funnel connecting podcast → LinkedIn → email → lead magnet → booked calls.
The result.
A consistent, scalable content system that reflects Target State’s thinking and generates traction.



