Rural Assist.
Rural Assist is run by farmers, providing solutions for farmers, and understand the psyche of farmers. They approached us to:
- Create their brand
- Design and build them a website
- Optimise their website for performance
- Digital marketing and SEO to get them seen.
The branding challenge.
the client asked for a limited palette of earth tones, and they specifically requested the inclusion of farming animals.
The target market for Rural Assist is farmers and those involved in the agricultural sector. Because of this we decided to go for an aesthetic that is professional but not corporate, refined but not too formal.
The branding solution.
We knew that this branding would need to be suitable for a number of applications, so we created several variations of it to suit different purposes. The key variants created were:
- CMYK and RGB full colour variants
- Vertical and horizontal arrangements
- Wordmark
- Animal symbol
The website and SEO challenge.
After designing the branding for Rural Assist, we also created their website. This needed to be a brochure website that highlighted their services while also bringing focus to their points of difference from their competitors.
In addition to designing the visual elements, we also wrote the majority of the content for the site in consultation with the client. This meant we needed to get to understand their business enough to be able to speak to their customer base effectively and accurately.
The website and SEO solution.
We prioritised performance optimisation on both mobile and desktop, while maintaining interesting visual elements in each core site section. We also made a point of ensuring the site is accessible for all users, and set up for high quality usability.
Built using WordPress. Optimised for page speed, accessibility, and mobile responsiveness. It utilised CDN content serving, image compression optimisation, and dynamic loading to aid in its speed.
The results.
Since partnering with Project Seven, Rural Assist have had consistent leads through their website, from users who are motivated to buy. They have seen traffic continue to grow steadily over time, and have shared that they’ve been impressed with the quality of leads they have received.
We’ve helped them:
Write engaging copy that fully explains their wide range of services.
- Establish a brand that connects with their target audience.
- Build a sturdy and robust online presence that is consistently generating high-quality leads and referrals.
- Become visible on search engines and increase in ranking over time.
