Rural Assist is run by farmers, providing solutions for farmers, and understand the psyche of farmers. They approached us to:

The branding challenge.

the client asked for a limited palette of earth tones, and they specifically requested the inclusion of farming animals.

The target market for Rural Assist is farmers and those involved in the agricultural sector. Because of this we decided to go for an aesthetic that is professional but not corporate, refined but not too formal.

The branding solution.

We knew that this branding would need to be suitable for a number of applications, so we created several variations of it to suit different purposes. The key variants created were:

  • CMYK and RGB full colour variants
  • Vertical and horizontal arrangements
  • Wordmark
  • Animal symbol
Rural Assist logo
Rural Assist logo
Rural Assist animal symbol
Rural Assist logo wordmark
Rural Assist website on a laptop
Rural Assist Website
Rural Assist Home Page
Rural Assist Page

The website and SEO challenge.

After designing the branding for Rural Assist, we also created their website. This needed to be a brochure website that highlighted their services while also bringing focus to their points of difference from their competitors.

In addition to designing the visual elements, we also wrote the majority of the content for the site in consultation with the client. This meant we needed to get to understand their business enough to be able to speak to their customer base effectively and accurately.

The website and SEO solution.

We prioritised performance optimisation on both mobile and desktop, while maintaining interesting visual elements in each core site section. We also made a point of ensuring the site is accessible for all users, and set up for high quality usability.

Built using WordPress. Optimised for page speed, accessibility, and mobile responsiveness. It utilised CDN content serving, image compression optimisation, and dynamic loading to aid in its speed.

The results.

Since partnering with Project Seven, Rural Assist have had consistent leads through their website, from users who are motivated to buy. They have seen traffic continue to grow steadily over time, and have shared that they’ve been impressed with the quality of leads they have received.

We’ve helped them:

  • Write engaging copy that fully explains their wide range of services.

  • Establish a brand that connects with their target audience.
  • Build a sturdy and robust online presence that is consistently generating high-quality leads and referrals.
  • Become visible on search engines and increase in ranking over time.

Testimonials

Honestly, from what I can see [of my new website] at a quick glance, it looks absolutely amazing!! So much better than before!! I really love the new layout, as well as the headings and descriptions. Everything feels so much more user friendly and easier to navigate. I can’t thank you enough for all your help with this, it is fabulous!!

Lee Clark, Child Preschool Education

The Project Seven team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

Ida Larsson, White Lynx Photography

The Project Seven team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

Mark Hurdley

The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

Pamela Slater

I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

Jade Crowe