Liz Barry Ltd
Liz Barry is a Life and Career Coach working with clients who are navigating transition, change, and the question of what comes next. She runs workshops, group programmes, and 1:1 coaching from her Auckland base, and came to Project Seven when she was ready to get serious about her online visibility. She had the offer. She needed the audience to find it.
The Challenge
Liz had a functioning website and a clear coaching methodology, but her online visibility wasn’t driving discovery. The website needed a proper SEO foundation with Google Analytics connected, Google Search Console in place, and a structured monthly programme to build organic reach over time. She was also running Facebook Ads pointing to a landing page that could work harder, and she wanted her LinkedIn presence pulling in her blog content automatically rather than relying on manual posting. A lot of the infrastructure existed; it just needed to be properly wired up.
Project Seven Solution
- SEO audit and initial technical review with prioritised fix list
- Monthly SEO instruction programme: screen-recorded guidance each month so Liz can implement changes herself with confidence
- SE Ranking integration: Google Analytics and Search Console connected and tracking
- LinkedIn blog RSS setup: blog posts auto-publishing to LinkedIn to build consistent professional presence
- Facebook Ads support and landing page review for her ebook lead generation funnel
- Wix landing page advice to align the Thrivecart purchase path with her funnel goals
- Descript support: screen share session to smooth out the production process for her content
The Results
- SEO audit complete, technical fixes prioritised and being worked through
- Monthly SEO programme in place and delivering regular implementation guides
- Google Analytics and Search Console live, tracking progress
- LinkedIn blog feed active
- Lead generation funnel tightened up with cleaner landing page and ad direction



