Create Yourself is the coaching practice of Rachael Thomas, helping clients build the career and business they actually want. She came to Project Seven at a point where she had a clear offer and a growing client base and needed both her digital visibility and her internal systems to catch up.

The Challenge

Create Yourself’s website wasn’t being found the way it should have been. An SEO audit in early 2026 identified the gaps, and tracking was quickly put in place to measure progress. At the same time, Rachael had a vision for a client-facing tool,a custom app that could support her coaching work, that she didn’t have the technical capacity to build herself. She needed someone who could run both tracks: systematic SEO improvement and a practical technology build.

Project Seven Solution

  • SEO audit with prioritised fix list and ongoing SE Ranking monitoring to track keyword movement
  • Google Analytics integration into the reporting framework
  • Custom app design and development: scoping, prototyping, and iterating on a client-facing tool aligned to Rachael’s coaching methodology
  • Systems thinking applied to the app build — defining what the tool needs to do before building it
  • Regular sessions to progress both the SEO programme and the app development

The Results

  • SEO audit completed with ongoing tracking in place and monthly DIY instructions
  • App prototype built and reviewed, with further development in progress
  • Both workstreams running in parallel, with clear milestones for each

Testimonials

Honestly, from what I can see [of my new website] at a quick glance, it looks absolutely amazing!! So much better than before!! I really love the new layout, as well as the headings and descriptions. Everything feels so much more user friendly and easier to navigate. I can’t thank you enough for all your help with this, it is fabulous!!

Lee Clark, Child Preschool Education

The Project Seven team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

Ida Larsson, White Lynx Photography

The Project Seven team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

Mark Hurdley

The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

Pamela Slater

I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

Jade Crowe