Adrianne McLean
Adrianne is a seasoned lawyer and Divorce Coach with a sharp mind, a lot on her plate, and big ambitions for her brand.
The Challenge
She was ready to take her business to the next level but realised managing everything herself just wasn’t realistic. Here’s what she was up against:
- Overwhelming workload: Juggling her core responsibilities while trying to focus on growth.
- Need for operational support: Staying on top of client bookings and care was critical, but the workload wasn’t enough to justify hiring a full-time staff member.
- Digital presence disconnect: Her brand positioning across her website and social media needed a cohesive strategy to reflect her expertise, build trust, and amplify her reach.
- Book marketing: She also wanted to market her already-published book but didn’t know where to start integrating it into her overall presence.
The Project Seven Solution
We stepped in to take the pressure off and delivered lean yet effective solutions tailored to her needs. Here’s what we brought to the table:
- Virtual reception support: Starting with 5 hours per month, we handled essential administrative tasks like managing bookings, responding to phone and email enquiries, and decluttering her inbox.
- Brand positioning: We helped her redefine her digital presence so her website and social media channels reflected her expertise as a lawyer and Divorce Coach while connecting authentically with her audience.
- Marketing support: By seamlessly integrating her book into her brand story, we ensured it became a natural part of her marketing efforts.
- Building trust with organic storytelling: Alongside paid ads, we created authentic, value-driven social media content to engage her audience and build relationships.
The Result
Adrianne now has the operational backbone and marketing clarity to focus on what she does best. Trust, authenticity, and a bit of clever strategy go a long way, and she’s well on her way to growing her brand effortlessly.

