Adrianne McLean

Adrianne is a seasoned lawyer and Divorce Coach with a sharp mind, a lot on her plate, and big ambitions for her brand.

The Challenge

She was ready to take her business to the next level but realised managing everything herself just wasn’t realistic. Here’s what she was up against:

  • Overwhelming workload: Juggling her core responsibilities while trying to focus on growth.
  • Need for operational support: Staying on top of client bookings and care was critical, but the workload wasn’t enough to justify hiring a full-time staff member.
  • Digital presence disconnect: Her brand positioning across her website and social media needed a cohesive strategy to reflect her expertise, build trust, and amplify her reach.
  • Book marketing: She also wanted to market her already-published book but didn’t know where to start integrating it into her overall presence.

The Project Seven Solution

We stepped in to take the pressure off and delivered lean yet effective solutions tailored to her needs. Here’s what we brought to the table:

  • Virtual reception support: Starting with 5 hours per month, we handled essential administrative tasks like managing bookings, responding to phone and email enquiries, and decluttering her inbox.
  • Brand positioning: We helped her redefine her digital presence so her website and social media channels reflected her expertise as a lawyer and Divorce Coach while connecting authentically with her audience.
  • Marketing support: By seamlessly integrating her book into her brand story, we ensured it became a natural part of her marketing efforts.
  • Building trust with organic storytelling: Alongside paid ads, we created authentic, value-driven social media content to engage her audience and build relationships.

The Result

Adrianne now has the operational backbone and marketing clarity to focus on what she does best. Trust, authenticity, and a bit of clever strategy go a long way, and she’s well on her way to growing her brand effortlessly.

Testimonials

  • Elina and her team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

    Ida Larsson, White Lynx Photography

  • Elina and her team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

    Mark Hurdley

  • The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

    Pamela Slater

  • I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

    Jade Crowe

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