DIY Audit – Is Your Brand Boring or Brilliant?
I’m going to say something that hurts a little. There are a lot of deeply average brands out there. Yours might be one.Read More
Shopify vs WordPress, It’s the Battle of the Bands!
There’s no “one-size-fits-all” when it comes to building your website, despite what every “Ultimate Guide” will tell you. If you’re a small business owner trying to figure out whether Shopify or WordPress will make your life easier (and your brand actually look good), this one’s for you.Read More
Connecting When the World is on Fire
We recently sent out an email on the topic “No your email doesn’t find me well”. (It was a cracker of a read, and you should definitely subscribe here so you too can be blessed with our fortnightly insightful and slightly unhinged email topics to help you forge ahead with your business.)Read More
5 Questions Every Site Needs to Answer or Visitors Will Bounce
Ever feel like your website’s working overtime… just to be ignored? Let’s be blunt. If your homepage is all moodboard and zero message, or it’s a “welcome” carousel you copy-pasted from a template, your bounce rate will keep climbing and your pipeline will stay empty. Most users decide whether to stick around or bail within 2.6 seconds. That’s less time than it takes to scroll past a TikTok ad.Read More
The Real ROI of an Executive Assistant is Never Just Time
When business leaders talk about hiring an Executive Assistant (EA), they’ll rave about “getting hours back” or “finally making inbox zero less of a myth.” Yeah, the promise of more time is the classic pitch, but ROI of an EA goes way deeper.
Why Vibe Marketing Is a Mistake
The phrase “vibe marketing” has started making the rounds, pitched as the next great shift in how smaller businesses can promote themselves. At first glance, it sounds harmless, maybe even clever. But when you look under the bonnet, the premise falls apart. Vibe marketing is essentially the idea that artificial intelligence can do everything in your marketing for you. Write the posts, generate the images, schedule the campaigns, draft the emails, and carry your brand voice on its back. I know the promise is tempting, especially when you are already stretched thin. Less effort, less cost, more output. Who wouldn’t want that?
Email Marketing vs Newsletters: What You’re Really Asking For
You’re Not Sending a Newsletter. You’re Doing Email Marketing.
When a client says, “We want to send out a newsletter,” what they usually mean is:
“We want to stay in touch, remind people we exist, drive traffic, and maybe get some sales.”
That’s not a newsletter.
That’s email marketing, and the distinction matters.
WTF Actually is SEO Exactly?
If you’ve found yourself asking “WTF even is SEO?” and wondering why people keep throwing it around like it’s a universal fix for all website woes, you’re in the right place. We’re pulling back the curtain on Search Engine Optimisation (SEO), as it works here in Aotearoa, yep, we’re talking SEO New Zealand-style, without all the jargon-y technical terms and sales-y bullshit, and getting you clued up on what matters for your business. Drumroll, please… it’s not about throwing endless cash at it.
Brand vs. Performance Marketing: The 60/40 Split You Probably Misunderstand
You’ve heard the mantra: “If you can’t measure it, don’t do it.”
Cool. So where does that leave brand marketing? On the bench?
Wrong.