Being invisible is not a vibe.
Because your website deserves better than rotting on page two of Google.
You’ve got the goods: a slick site, a killer offer, and a mum who says you’re amazing. But if people can’t find you, what’s the point?
Without SEO (search engine optimisation) your website is like a taco truck parked in the middle of the desert. Sure, you’re open for business, but no one’s turning up for the tacos. (Tragic.)
68% of online journeys start with a search, and if your site isn’t optimised, you’re missing out on people already looking for what you do. Unlike SEM (search engine marketing, aka paying for clicks), SEO is the long-game and doesn’t stop when your ads budget dries up.
What we do.
No snake oil here. SEO is making sure your site gets seen, trusted, and clicked by both Google and real humans. We go under the hood, sharpen your content, and tidy up the backend so Google “gets” you and your dream customers do too.
Think of SEO as the scaffolding that makes your website unmissable.
On-Page SEO
We give your pages a Google-approved glow-up. Align your pages with what people (and AIs) are searching for, and look damn good doing it.
Technical SEO
This is where we nerd out. Site speed, mobile fixes, crawlability… all the carefully tuned so Google bots don’t stall out and users don’t bounce.
Google Business Profile Optimisation
Want to show up on Maps when someone types “near me”? That’s us! Keywords, reviews, FAQs, the whole local hero package.
SEO Content Writing
Content isn’t just king; it’s the whole damn monarchy. We create content that does two jobs. It brings in the traffic and keeps it there.
Keyword Research
No keyword stuffing here. We pull the exact phrases your customers are typing into Google, track competitive terms, and watch rankings. If the big hitters are locked down, we’ll dig up your new BFFs: long-tail keywords.
Analytics and Reporting
No smoke, no mirrors. We show you what was spent, what it delivered, and what’s next. If something’s not working, you won’t be hearing a pitch from us to increase your spend more on ads, we’ll just get to the bottom of it.
How SEO works
It all starts with a search.
Every time someone Googles, you get a shot to show up…or not. Search engines don’t just “know” you’re the best; you have to give them the right signals.
We give Google the breadcrumbs (hello, schema markup), but we never forget about the humans who want answers, not keyword soup. No jamming “best plumber near me” into every other sentence.
And remember: good SEO snowballs. The longer you play it smart, the better the results stack up. (Patience required, but worth it.)
What is local SEO?
“Near me” is the money phrase. Local SEO is why you show up when someone’s looking for “bakery near me” or “best coffee in Newmarket.” It’s about being the one that pops up in the sea of choices. Right place, right time, right offer.
This is where your Google Business Profile becomes the hero you need. We focus on your reviews, your content, and your local keywords. You focus on being awesome.
Traditional SEO vs local SEO
|
Local SEO |
Traditional SEO |
|---|---|
|
Focuses on map visibility and location searches (“near me”) |
Focuses on broad search engine rankings |
|
Optimises Google Maps & Business Listings (Great for service providers and shops) |
Great for experts, consultants, and scalable brands |
|
Prioritises local relevance (Gets you found nearby) |
Builds long-term reach across industries |
We’ll help you pick the mix that makes sense for you.
Enterprise SEO solutions.
Big websites. Bigger stakes. We get it. At scale, SEO isn’t just about rankings, it’s about structure, speed, and and making sure nothing falls through the cracks while ten different teams want ten different things yesterday.
Here’s how we keep your giant site from turning into a giant mess:
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We clean up your site architecture
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Scale your content without losing the vibe
- Handling schema, crawl budgets, and core web vitals
- Keeping everything consistent across teams, platforms, and regions
- Avoiding SEO nightmares caused by migration, duplication, or 400 rogue meta titles
Small business SEO solutions.
You don’t need a six-figure budget to show up. We work with small businesses, freelancers, and teams to:
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Nail the basics (page titles, headers, structure)
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Find keywords with real search intent
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Write SEO content that doesn’t sound like a bot
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Get you found locally (yep, on the map)
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Make the most of limited time and dollars
What SEO isn’t!
Instant.
You won’t rank overnight, but when it clicks, it really clicks.
Dodgy tricks.
No spam, no fake backlinks, no “one weird trick.” Google will catch you.
One-size-fits-all.
Your business is unique. Your SEO strategy should be too.
Despite what the “AI killed SEO” crowd says, good search still wins. Here’s why AI won’t kill it.
Make your website pull its weight.
If your website’s just hanging out waiting for instructions, we need to talk.
If you’ve been following tips and tricks and they don’t seem to be doing anything, we need to talk.
We’ll take your website from being sleepy into your hardest-working sleeper agent.
Aways on, always selling, never sick, never sassy (unless you want it to be, of course).
Why trust us? Because we actually know our sh*t
We’re not just parroting SEO blogs and quoting Google’s latest press releases. We’re in the trenches daily fixing penalised pages.
Why our clients stick with us:
- We balance data with common sense.
- We don’t bamboozle you with jargon (unless you’re into that kind of thing).
- We’re honest when something’s not working and we fix it.
- We work with you, not just for you.
And unlike agencies that ship your SEO work offshore, everything we do is in-house, right here in NZ. No cookie-cutter packages. No bait and switch costs. Just smart strategy and a team who gives a damn.
FAQs
What’s the difference between SEO and SEM?
SEO is organic, slow-burn magic; SEM gets you instant visibility with paid ads. Combined with a well-thought-out strategy, they’re unstoppable.
How long does SEO take to work?
You might see small wins in a few months, but big results take 6–12 months. Pro clients often say it’s worth every second.
Can’t I DIY SEO?
Sure, if you’ve got the time and are willing to invest hours in research, optimisation, and expensive tools. Want to fast-track it without headaches? That’s what we’re here for.
Is SEO really worth it?
Absolutely. It’s an investment in sustainable growth, visibility, and a reputation Google trusts. Your future customers agree.
Let’s make you Findable
People are already searching for what you do. The question is whether they’re finding you or your competition.
Your website should be your hardest-working employee. Always on. Always selling. Never calling in sick. If it’s sitting around like an intern waiting for instructions, we need to have words.
