Paid digital marketing that pulls its weight.
Ready to grow at speed? Step into the fast lane.
Why paid ads aren’t optional anymore.
Running your business on organic alone? Cute, but it’s like trying to win the Coast to Coast in gumboots. Social platforms are hiding your posts from most of your own followers. (Seriously, 1.6% organic reach is not a typo.)
Organic is the long game. It builds trust, it grows loyalty, it’s worth doing. But when we say long game, we mean 24+ months. You know who comes to us happy to wait that long to see results? No one.
Organic content is the foundation and paid ads are the turbo boost. If you want to scale, you need both. Paid ads get your offer in front of real people, right where they’re already scrolling, searching, and buying.
And no, we’re not here for “10,000 impressions” nonsense. If the numbers don’t mean dollars, it’s a vanity metric. Likes might feel good but they won’t pay your bills.
Why paid ads work.
Paid ads aren’t everywhere by accident… they’re everywhere because the work. Global ad spend keeps breaking records because businesses see the ROI. 56% of global respondents reported using social media for brand research, highlighting its crucial role in the consumer decision-making process. (marketingdive.com).
And here in NZ? Your customers are already primed. Over half of people under 41 admit social ads directly sway their buying decisions. (digitalsilk.com)
Here’s why paid ads aren’t just another line in your marketing budget. They:
- Target the right people: Show up where your audience hangs out. Meta, TikTok, LinkedIn, YouTube, Google wherever it actually matters.
- Build real awareness: Want to plant your flag and make people notice? Paid ads get you on the map fast.
- Drive the RIGHT traffic: Smart campaigns + tight landing pages = more leads, more sales, more “did we just level up?”
If you’re invisible online, you basically don’t exist. But with the right campaign, you can show up everywhere your people are looking.
What does paid digital marketing look like?
- Your platform = Your people. Your strategy should match your offer to where your customers spend their time, not where a random “Top 10 Ad Platforms” blog reckons you should be.
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YouTube is still NZ’s best-kept secret. Want loyal fans and buyers? This is where you tell stories, teach, and connect with high-intent niches. Most of your competitors are still snoozing on it.
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Programmatic? Yeah, it’s a mouthful. But the results are spicy: automated, data-driven ad placements that land you in premium spots. No time-wasting, no wasted spend.
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TikTok? It’s not just for teens. Service brands and B2B? They’re crushing it with the right creative, right call-to-action, and zero cringe dances required.
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Google & friends. Search, Display, Shopping, YouTube pre-rolls…we pick the combo that moves the needle for your goals, not just whatever’s trending.
Paid digital marketing isn’t about spraying your budget everywhere and hoping for magic. We make sure you’re showing up in the right places, saying the right thing, and squeezing every last bit of value from your ad spend.
Not all ads pull their weight.
Despite what the big boys will try to convince you of, most ads are just budget munchers. And every platform swears it’s the one. Ours come to play and convert.
Search Ads:
Be right there when someone’s already hunting for what you do. High intent, high ROI. It’s “take my money” in ad form.
Display Ads:
Big, bold, and impossible to ignore. These are the billboards of the internet, except way smarter (and cheaper than a motorway sign).
Social Media Ads:
Facebook, Insta, TikTok, LinkedIn. We laser-target the right humans, not bots, and never waste a dollar on people who don’t care.
Video Ads:
Snappy TikTok hooks, scroll-breaking Instagram reels, YouTube deep-dives. If a picture says a thousand words, a good video says “get your wallet.”
Native Ads:
These sneak into your audience’s feeds looking just like the stuff they already want to read/watch. Effective? Hell yes.
Programmatic:
Behind-the-scenes genius. Data-driven, automated placements that get you on the right screens at the right time, no guesswork, no wasted spend.
Mix ‘em right and you’re getting the right people, in the right mood, ready to click. We run the numbers, find your people, and set up shop exactly where the ROI lives.
What makes P7 campaigns different?
We don’t run ads for the hell of it, and we’re not here to babysit pretty dashboards or hit publish, and ghost you until the invoice drops.
Your money = our money. If we wouldn’t spend it, neither should you.
Strategy first. If your funnel sucks, we’ll say so. If you’re not ready for paid, we’ll get you there.
All signal, no noise. No vanity metrics here.
Plugged into your team. We’re in your group chat, optimising before you even ask.
We know what you care about more than spreadsheets filled with reporting that could mean anything:
- What was spent
- What it delivered
- What we’re adjusting
- And what’s next
No-brainer, right?
You bring the goals. We bring the brains.
We’ll:
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Write scroll-stopping ad copy (no cringe clickbait)
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Build audiences that make sense
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Track, tweak, and optimise without draining your budget
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Report what’s working and kill what isn’t
All killer, no filler.
Paid vs. Organic vs. SEO. The Holy Trinity.
Getting seen online isn’t either/or. It’s both/and. You’re not here to play favourites. You’re here to win.
Organic content = slow and steady
Blogs, socials, and podcasts …this is your long game. But algorithms are moody, and organic growth takes time.
Paid ads = fast and far
Want instant traction? This is how you get it. Paid puts your brand in front of the right people, right now, aka people who don’t yet know they need you. They put a spotlight on your brand.
SEO = the glue
SEO ties it all together. It makes all your content work harder (and can make your ads cheaper, too).
The short version? Organic builds the house. Paid turns on the lights. SEO makes sure people can actually find it. You need all three. No skipping steps, no magic shortcuts.
Need more to consider on this? Brand vs. Performance Marketing: The 60/40 Split You Probably Misunderstand
Maximise ROI, or don’t bother.
If you’re spending money on ads, you better make those clicks count.
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Landing pages built to convert
Don’t send ad traffic to your homepage and hope for the best. Every ad gets a landing page that SELLS.
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Copy that slaps
Boring copy is a crime. We write the stuff that stops thumbs and makes wallets twitch.
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Retargetthat stalks (in a good way)
Bring back the browsers, cart-abandoners, and “maybe laters” for another shot at conversion.
Your ad is the bait, but it’s your website that reels them in.
SEM is the unsung hero for Kiwi biz.
Think paid social is the only game in town? Think again. Search ads are the real MVP when you need leads. Search Engine Marketing puts your offer in front of buyers already in “take my money” mode. Geo-targeted, intent-driven, and cost-effective, especially when you don’t have a million-dollar budget.
This is where you grab those people searching for “best coffee near me”.
Skip it, and you’re basically leaving money on the search bar.
Are you paid-ad ready?
Tired of watching your competitors pop up everywhere?
Sick of “boosting posts” and getting nothing back?
Ready for clicks that turn into actual customers?
Stop waiting for luck. Let’s get your brand seen.
