Brand & marketing strategy that knows what it’s doing.

Powerful social media marketing strategy tailored for small NZ businesses.

What’s the big deal about marketing strategy?

Ever seen a “strategy” that’s just a Google doc of buzzwords, moodboards, and a Canva logo? Us too. Next.

We don’t do generic. We don’t do rinse-and-repeat. We build plans that fit your business, messy bits, weird niches, stubborn founder energy and all.

There’s no single right way to grow. Your business isn’t someone else’s Pinterest board. Strategy with us connects your dots: socials, search, email, paid, branding, websites, content, all feeding into the same loop.

“How do I create a winning marketing strategy?” Glad you asked. We’re here to answer exactly that. No random stabs. No “just post more.”

Strategy isn’t a PDF you look at once and forget.

Most people think of brand or marketing strategy as something you get made, once. A polished document. Maybe some slides. But real strategy? It lives inside your decisions, your messaging, your channels, your offer.

At Project Seven, you don’t get a deck, a “journey map,” and a wave goodbye. We help you build strategy that shows up in the actual work, not just the workshop. Less “industry best practice,” more “works for you on a Thursday when the power’s out.”

Whether you’re just getting started or you’ve been running things by instinct for years, we help you get clear on what’s working, what isn’t, and what your marketing should really be doing.

We don’t believe in forcing brands into frameworks that don’t fit. What’s on the table:

Strategy sessions with real talk and workable outcomes
Campaigns built for how your people actually behave
Brand voice you’ll want to copy-paste everywhere
Advice that fits your budget, your timeline, your vibe

That’s why we start with conversations, not templates.

Consistent branding efforts are essential as part of an ongoing strategy to develop a strong brand identity.

Show me how you'd do it

Strategy that starts with how you work.

Brand strategy, minus the jargon.

A brand isn’t a logo or a tagline you paid someone’s cousin to design. It’s how people talk about you when you’re not in the room. It’s the reason they remember you (or don’t), the reason they come back, the reason they tell their mates.

Solid brand strategy is what gets you recognised. It connects every dot from how your emails sound, to what your website feels like, to how your team answers the phone.

People trust brands that act like themselves everywhere. Do that well, and your business doesn’t just get noticed. It gets talked about for all the right reasons.

Crowded market? Good. Makes it easier to stand out when you’re consistent.

What’s the point of a marketing strategy?

It sets the pace.

It tells you what to focus on first, and what can wait. Makes it obvious what a win looks like, so you know when to celebrate (or when to tweak things). Keeps the whole team steering in the same direction, even on weeks where everything feels like it’s on fire.

Here are the key elements we build your marketing strategy around:

Your
Audience

Who are your people? Where do they show up, what do they care about, and what grabs their attention?

We dig for the real details, not just job titles and ages, but the habits, hangups, midnight Google sessions, and the reasons they choose you or scroll past.

We map out quirks, shortcuts, and what your customers wish someone would just say out loud. That’s how you stop guessing what to post, pitch, or write.

Want your message to land? Know your people better than they know themselves. We build out audience profiles you’ll actually refer to with pain points, motivations, and the little signals that mean someone’s ready to move.

Value Proposition

Why pick you? That’s the question your brand needs to answer before anyone’s reaching for their wallet.

We pin down what makes you impossible to ignore. It’s the promises you keep, the experience you deliver, the little things your competition can’t copy even if they wanted to.

We make sure your message lands the same way everywhere.

Brand
Positioning

Where do you fit and where do you own it? We look for the gaps others miss and the space you can claim without breaking a sweat.

Positioning isn’t about shouting the loudest. It’s about being clear, confident, and instantly recognisable. When your brand knows what it stands for and why it exists, people notice. They remember. They come back.

We shape your story so it clicks with the right crowd and cuts through the noise. No playing it safe. Just a brand that stands out because it’s undeniably yours.

Channels and Tactics

Where do you show up, and does it even matter to your people? We pick the spots that make sense for your business…whether that’s TikTok, talkback radio, your inbox, or a tradeshow table.

You get a plan that covers where your audience pays attention and how you stay consistent, whether you’re posting, emailing, mailing, or running ads. No scattergun approach, no wasted moves, just the right mix, with every channel doing its job.

We focus on the moves that build loyalty, bring in leads, and give your marketing legs.

Tell me more

What to expect in a strategic marketing plan.

Marketing strategies build the foundation for success. Here’s what one should include:

Clear objectives.

No vague goals, please.

Goals that mean something. Targets you can track without a decoder ring. We call the shot, pick the numbers, and make sure everyone knows what winning looks like.

Knowing your crowd.

Your audience isn’t a single, uniform group, it’s a dynamic mix of different needs, interests, and behaviours.

No business grows with a copy-paste audience. We break it down: who’s buying, who’s lurking, who’s about to jump ship. Then we build messaging and campaigns for the mix, not some mythical “average customer.”

Staying nimble.

Plans shift. Markets move.

We make room for quick pivots so you’re never caught flat-footed.

Whats the difference between a strategic marketing plan and a twelve month marketing plan?

Think of a strategic plan as the high-level “why” behind your efforts. On the other hand, a 12-month marketing plan is much more detailed and focused on tactical execution. A strong marketing strategy informs those day-to-day plans. Without it, you’re just aimlessly busy.

say more

Not sure if your current strategy is actually working?

Spoiler alert: you don’t need a full rebrand to get clarity.

save me from figuring this out alone

Download our Quick-Start Marketing Strategy Pressure Test, a simple checklist to help you:

Sense-check your current goals and whether they’re still relevant
Spot the gaps in your messaging or offer flow
Figure out if you’re showing up in the right channels
Decide whether you need a tweak or a full strategy reset

It’s designed for service-based businesses in growth mode and only takes 10 minutes to complete.

So… what makes a strategy actually work?

Once we’ve worked through your plan, what makes sure it actually sticks?

These are the things we bake into every strategy we build.

We use plenty of behind-the-scenes tools and frameworks, sure but when it comes to execution, here’s what really matters:

First up, befriend your data. Your analytics are more than just numbers, they’re breadcrumbs. Website traffic, social media engagement, conversion drop-offs… they all tell a story about what’s resonating and what’s not.

Next, consistency is king (or queen). Your brand needs to feel like itself every time someone finds you on the website, on a flyer, in a DM, or at an event. Same energy, same story, everywhere. That’s how you build trust people can feel.

Stick to it and your brand starts to mean something. Show up, keep the promises, and you earn the kind of reputation that makes people want to stick around (and bring their friends).

And don’t forget who you’re here for: your customers. Every bit of your marketing should give something back. Useful info. Real help. A good laugh. Whatever it is, make it matter. People remember brands that get them, fix problems, and don’t waste their time with filler.

Markets shift. People change their minds. We keep watch on competitors, trends, and what your audience is up to so your strategy never gathers dust.

Plans are cute, but progress comes from paying attention, switching gears when you need to, and never pretending you’ve got it all figured out. That’s how you keep moving (and leave everyone else wondering what just happened).

Why small businesses need a marketing strategy.

Nobody shops, scrolls, or buys in a straight line. The right plan means you’re everywhere that matters, but never stretched so thin you disappear.

We help you:

Pick your battles (and your channels)
Line up your message so it actually lands
Get the stuff that moves the dial sorted first
Build something that’ll still work next year

Not sure where to start? We’ll help you pick. You don’t need to do everything. You just need someone who’ll keep it real, point out the shortcuts, and hand you the map.

Want more detail? Our blog is basically a group chat with receipts.

“I’m just a small business. Do I really need a strategy?”

Yes, yes, a thousand times yes.

Strategy worth waking up for.

Because nobody ever said “wow, love your consistency” to a spreadsheet.

Show me the strategy

You want a brand that’s busy for all the right reasons. You want marketing you can measure. You want the traction. So do we.

Let’s skip the pitch. If you’re done with basic, let’s talk about what’s possible.

Ready to elevate your brand?

Let's talk

Testimonials

The Project Seven team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

Ida Larsson, White Lynx Photography
The Project Seven team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

Mark Hurdley
The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

Pamela Slater
I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

Jade Crowe

Book a Chat

Because if admin’s already stealing your evenings, booking this will at least only take 30 seconds.

Let's talk about what is holding you back.

021 791 212

Schedule a call with us

Virtual assistance that helps drive businesses forward.

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Brand & marketing strategy that knows what it’s doing.

What’s the big deal about marketing strategy?

Strategy isn’t a PDF you look at once and forget.

Strategy that starts with how you work.

Brand strategy, minus the jargon.

Crowded market? Good. Makes it easier to stand out when you’re consistent.

What’s the point of a marketing strategy?

It sets the pace.

Your Audience

Value Proposition

Brand Positioning

Channels and Tactics

What to expect in a strategic marketing plan.

Marketing strategies build the foundation for success. Here’s what one should include:

Clear objectives.

Knowing your crowd.

Staying nimble.

Whats the difference between a strategic marketing plan and a twelve month marketing plan?

Not sure if your current strategy is actually working?

Spoiler alert: you don’t need a full rebrand to get clarity.

So… what makes a strategy actually work?

Plans are cute, but progress comes from paying attention, switching gears when you need to, and never pretending you’ve got it all figured out. That’s how you keep moving (and leave everyone else wondering what just happened).

Why small businesses need a marketing strategy.

“I’m just a small business. Do I really need a strategy?”

Yes, yes, a thousand times yes.

Strategy worth waking up for.

Because nobody ever said “wow, love your consistency” to a spreadsheet.

Ready to elevate your brand?

Testimonials

Book a Chat

Because if admin’s already stealing your evenings, booking this will at least only take 30 seconds.

Let's talk about what is holding you back.

021 791 212

Schedule a call with us

Virtual assistance that helps drive businesses forward.

Your
Audience

Brand
Positioning