Brand & Marketing Strategy

Powerful social media marketing strategy tailored for small NZ businesses

What’s the Big Deal About Marketing Strategy?

Here’s the thing about marketing strategy: without it, you’re basically throwing spaghetti at the wall and hoping something sticks. A marketing strategy is your blueprint, your road map, your game plan (whatever metaphor works for you) for how to attract and retain customers. It’s the single most important component of your business’ growth plan.

Better still, an effective marketing strategy builds your brand’s identity, gives you direction, and ensures the time, effort, and money you put into marketing actually works. Sounds good, right? But how do you nail it?

“How do I create a winning marketing strategy?” Glad you asked. We’re here to answer exactly that.

What We Do

We do marketing strategy differently. Say goodbye to cookie-cutter solutions and fluff-filled reports. We create tailored plans that fit products, services, and industries like a bespoke suit. Wanna nail your brand messaging? Or optimise your digital presence so customers actually find you? That’s our jam.

From understanding your brand’s deep-seated purpose to ensuring all tactics align with measurable business goals, we help you turn ideas into outcomes.

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What is a Marketing Strategy?

Boiling it down, a marketing strategy is your north star. It outlines what you want to achieve, how you’ll get there, and why customers should pay attention. It’s broader than a day-to-day marketing plan because it defines the why behind all your marketing activities. Think of it as the brains behind the operation, while a tactical 12-month plan is the legs doing the running.

Key elements of a marketing strategy:

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Your audience – Who are they, what do they value, and where do they hang out?
Value proposition – Why should people choose your business over competitors?
Positioning – The unique way your brand sits in the market.
Channels and tactics – How will you reach and communicate with your audience?

Develop a Marketing Strategy That Works

Creating a marketing strategy doesn’t have to be as daunting as it sounds. Break it down, focus on goals, and make it actionable. Here’s how:

1. Start with the Big Picture

Your first step? Have a clear vision. Align your marketing goals with your business goals; they shouldn’t exist in separate universes. Growth? Brand building? New market penetration? Lay it all out.

2. Know Your Audience Inside-Out

Customer personas are your secret weapon. Who are your customers? Where do they hang out online? What influences their decisions? Get specific. Hint: “Everyone” isn’t a target audience.

3. Define Your Value Proposition

Why you? Seriously, what makes your product or service special? Maybe it’s your price point, your slick customer service, or your eco-friendly supply chain. Whatever it is, make sure your customers know it too.

4. Choose Digital Channels That Matter

You don’t need all the channels; you need the right channels for your audience. Instagram might work for a lifestyle brand, but LinkedIn or newsletters might be more effective for B2B companies. Go where your customers are.

5. Set SMART Goals

Specific, Measurable, Achievable, Relevant, and Time-bound. Don’t just say “drive traffic” or “increase sales.” Try a goal like “boost monthly website traffic by 20% in six months.” If your goals aren’t measurable, how will you track success?

6. Test, Learn, Adjust

Your first attempt at a marketing strategy might not be perfect. Test what works (and what flops), use data to refine your tactics, and stay nimble. Marketing is not set-and-forget.

Techniques for Developing a Marketing Strategy

Here’s the secret sauce:

First up, befriend your data. Analytics hold the key to understanding your audience, whether it’s website traffic, social media engagement, or those all-important conversion rates. Next, consistency is king (or queen). A cohesive brand story isn’t just a nice-to-have; it’s your north star across every channel. And don’t forget who you’re here for: your customers. Deliver value, solve problems, and build trust rather than just rattling off sales pitches. Finally, keep your finger firmly on the pulse by staying curious about trends. Competitor strategies, industry shifts, and emerging customer needs can all give you the edge in crafting strategies that truly leave a mark.

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What to Expect in a Strategic Marketing Plan

Marketing strategies build the foundation for success. Here’s what one should include:

Clear objectives. No vague goals, please.
Audience segmentation. Your audience isn’t a single, uniform group – it’s a dynamic mix of different needs, interests, and behaviours.
Agile strategies. Marketing evolves, and so should your plan.
Measurement metrics. Are you setting KPIs? Know your numbers.

What’s the Difference Between a Strategic Plan and a 12-Month Plan?

Think of a strategic plan as the high-level “why” behind your efforts. On the other hand, a 12-month marketing plan is much more detailed and focused on tactical execution. A strong marketing strategy informs those day-to-day plans. Without it, you’re just aimlessly busy.

Why Small Businesses Need a Marketing Strategy

“I’m just a small business. Do I really need a strategy?” Yes, yes, a thousand times yes. Competition is fierce, budgets are tight, and the last thing you need is wasted effort. A well-thought-out marketing strategy ensures every piece of your marketing puzzle connects. It stretches your spend further and amplifies your voice in the marketplace.

Stop Throwing Spaghetti at the Wall

Want to transform your brand with a killer marketing strategy? We’re here to make those goals happen. Get in touch with us today to turn your marketing efforts into measurable, meaningful results.

Ready to Elevate Your Brand?

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Success Stories That Inspire

We believe the proof is in the results. That’s why we’re excited to share some of our proudest achievements with you. Our curated gallery showcases real success stories from businesses just like yours, highlighting how our tailored social media strategies have made a tangible impact.

From increased engagement and boosted sales to building a loyal customer community, these stories are a testament to what’s possible with the right approach. Explore the transformations and see how we can help take your business to the next level.

Click below to see them for yourself:

Ready to Elevate Your Brand?

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Success Stories That Inspire

Click below to see them for yourself:

Ready to Elevate Your Brand?

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Success Stories That Inspire

Click below to see them for yourself:

Testimonials

Elina and her team are amazing! They took the load off and enabled us to focus on what we are good at; running the business. They are doing everything from book keeping, answering the phone when we can’t, invoicing to social media posting for us. It makes our “to do list” way more manageable. Thank you of everything you are doing for us!!

Ida Larsson, White Lynx Photography
Elina and her team have been wonderful over the past few years assisting my company with various administrative services. I could not have done it without them. I highly recommend Project Seven as an exceptionally professional company with the ability to adapt to your individual company’s needs.

Mark Hurdley
The team at Project Seven recently provided their support and expertise on the production of a corporate publication. The attention to detail, creativity and professionalism are just some of the components that really made me go “WOW!” What I enjoyed the most was how they were able to take this work off my plate, and just get it done and get it done well.

Pamela Slater
I have been working with Project Seven for a few months now, and I am so happy with the work they are doing. They have taken over my sales calls, VIP group and social media, which has given back so much more of my time. I can’t recommend Project Seven enough! If you have been thinking about outsourcing some work, you won’t be disappointed!

Jade Crowe

Brand & Marketing Strategy

Powerful social media marketing strategy tailored for small NZ businesses

What’s the Big Deal About Marketing Strategy?

What We Do

What is a Marketing Strategy?

Develop a Marketing Strategy That Works

1. Start with the Big Picture

2. Know Your Audience Inside-Out

3. Define Your Value Proposition

4. Choose Digital Channels That Matter

5. Set SMART Goals

6. Test, Learn, Adjust

Techniques for Developing a Marketing Strategy

What to Expect in a Strategic Marketing Plan

What’s the Difference Between a Strategic Plan and a 12-Month Plan?

Why Small Businesses Need a Marketing Strategy

Stop Throwing Spaghetti at the Wall

Ready to Elevate Your Brand?

Success Stories That Inspire

Ready to Elevate Your Brand?

Success Stories That Inspire

Ready to Elevate Your Brand?

Success Stories That Inspire

Testimonials

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